I was talking with one of my makeup artist friends about the community and creative professionals. She asked me “Am I stable?” What that means to me is that you’re are secure, sane, and steady. I find it really rare for artistic folks to be truly stable by normal standards. We thrive on visuals, moods and admiration. What we lack in stability we make up for it with a charisma that involves our medium of choice. Mine is faces. I want to make art on your face, that sounds totally unstable right?
I find it so heartbreaking to see an artist not struggle with their craft because they are talented but yet they are living in a unstable manner. Money is part of stability. We need income to live, thrive and be comfortable. Maybe not lots of it but we do need some, and I happen to enjoy having money.
I told my friend that being a creative business owner is like making cupcakes. We stay in the kitchen perfecting the recipe, making cupcakes focusing solely on the art of cupcakes. The taste, the size, color, texture and smell. We become cupcake obsessed. Seeking ways to make the most cupcakes until we look up and see a kitchen full of cupcakes but no one has tasted them. When you focus on art, the business can be forgotten. When you focus on business, the art might be put aside. Learning to make delicious cupcakes, finding cupcake customers who eat your art then tell their friends they should try your cupcakes too is the key to growth and stability as a cupcake “artist”.
I have found that some of the happier makeup artists are the ones who have a community. If I didn’t have my artsy friends I would go crazy. My stability is my creative process then coming up for air to focus on the people who make my business thrive a priorty. Who is that? It’s my audience on social media. It’s my neighbor. It’s someone I met at a social function. It’s the photographer who I followed, it’s my family, my past clients and my wedding vendors. It’s anyone I meet that is interested in hearing about my job. See, not too hard right? Well it’s easier said than done. So now I feel like making cupcakes might be the best motivator. Cupcakes make everything alright.